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Design Thinking: Creating and Utilizing Personas

Stage: Exploration and researching

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Audience: Supervisors

Summary

User personas are crucial tools for understanding target audiences effectively. This article provides a guide on creating user personas. It emphasizes the importance of research, including gathering demographic data and behavioral patterns. It discusses the significance of empathy in persona creation, encouraging designers to step into the shoes of their users. By following these guidelines, you can develop accurate, insightful user personas that enhance your work moving forward.  

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How to use this resource

  1. Review the information and steps included in this resource and then leverage it to develop your own persons that can help guide your work and better understand the users you want so support.
More Information

Created: May 7, 2024

Updated: May 17, 2024

Resource customization and sharing

We are providing these downloadable resources with a license that allows reusers to distribute, remix, adapt and build upon the material in any medium or format for noncommercial purposes only as long as attribution is given to the creator. If you remix, adapt or build upon any of these materials, you must license the modified material under identical terms.

 

For specific information about the terms and conditions of this license, please visit: creativecommons.org/licenses/by-nc-sa/4.0

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Creator: Arizona State University Work+ This work is licensed under the Creative Commons CC BY-NC-SA License.

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